Product Marketing Manager

Job Locations US-AZ-Phoenix
Company
University of Phoenix
Job Family
Marketing
Virtual Eligible
No
Requisition ID
2018-9474
Position Type
Full-Time

Overview

The Product Marketing Manager, University of Phoenix (UOPX) manages the development of either field of study program objectives or segment objectives, and integrated go-to-market plans and strategies for his or her assigned focus within UOP. The individual creates, refines, evaluates and optimizes business and marketing go-to-market plans to build the business, generate demand and drive revenue. The Product Marketing Manager partners with internal cross-functional, channel, creative and marketing operations teams as well as external resources to deliver on objectives. The Product Marketing Manager analyzes program success and return on investment (ROI) to incorporate insights into future program planning.

Responsibilities

  • Manage the development of either field of study program objectives or segment objectives, integrated go-to-market plans and strategies for the assigned focus within UOP; identify content needs for the focus area within the relevant sections of the Phoenix.edu web site; ensure ongoing accuracy of site information and creative deliverables; and recommend upgrades on an ongoing basis.
  • Manage, track and optimize annual integrated marketing and business go-to-market plans for identified business unit, including the creation and management of marketing activity calendar, budgets, integrated media/channel plans, events and trade shows, and Public Relations activities.
  • Prioritize go-to-market plan efforts to ensure most significant impact to UOP is achieved; design sustainable approach for prioritization, simplification and focus; partner with key internal stakeholders to outline go-to-market plan designed to drive results with leading corporate employers and refine targeting to enhance go-to-market plans and communication approach.
  • Manage the efforts of internal cross-functional teams and external agencies to ensure quality, on-time delivery of marketing programs across multiple channels; designs strategy, write creative briefs and orchestrate integrated campaign/program plans including, but not limited to broadcast, print and digital advertising, mail and email campaigns, website and social media, public relations and events/trade shows.
  • Initiate development of performance and tracking reports for marketing programs, consolidate information and provide end-to-end metrics visibility; manage analysis of program performance inclusive of cost-per-lead, and return-on-investment. Uses this analysis to determine future plans.
  • Share management of P&L to successfully identify and set direction to meet identified KPIs as outlined above.
  • Perform other duties as assigned or apparent.

Qualifications

Basic Requirements:
• Bachelor’s degree in a Marketing, Communications, Business Administration or related field required
• Minimum of 5 years of progressively responsible experience in marketing, including 3 years of product marketing experience

Additional Qualifications:

•Strong B2B experience
• Master’s degree Experience with education and/or service industry
• Mix of consumer and B2B (business-to-business)
• Experience leading both internal and external cross-functional teams in the design and execution of go-to-market plans and demonstrated success in designing integrated, omni-channel go-to-market strategies and activation plans, as well as developing integrated demand-generation plans
• Demonstrable competence in designing programs/campaigns including the ability to define a target and develop positioning, messaging, features, benefits, value propositions etc.; conduct post program/campaign analysis inclusive of ROI and articulate a reason for continued or initial investment
• Experience working with and managing P&Ls
• Exceptional strategic thinking, analytical and problem-solving skills, as well as excellent written and verbal communication skills to effectively articulate business/product strategies, influence outcomes and lead through influence

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