Email Automation Manager

University of Phoenix
Job Family
Virtual Eligible
Requisition ID
Position Type


The Email Automation Manager supports the execution and management of marketing automation programs. Assists in implementing and managing the day-to-day operations of email marketing.


  • Create and implement automated and ad-hoc email programs.
  • Segment email lists to increase engagement and minimize bulking risks.
  • Execute strategic email initiatives to drive lifecycle conversion from inquiry to graduation.
  • Test and optimize through A/B and multivariate testing of subject lines, offers, landing pages, frequency, offer, segmentation, and more.
  • Ensure messages render correctly and are mobile optimized.
  • Develop documentation and road maps for processes, A/B tests, and content that succeeds through email.
  • Perform other duties as assigned or apparent.


Basic Requirements:
• Bachelor's degree in related field or equivalent experience required
• Minimum of 3 years of marketing automation experience

Additional Qualifications:
Experience working with an enterprise email marketing platform
• Experience with various email service provider tools.
• Experience coding in HTML and CSS
• Proficient with relational databases and SQL.
• Knowledge of Can-Spam and general email best practices.
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
• Experience creating complex nurturing programs.


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