Email Automation Manager

US-AZ-Phoenix
Company
University of Phoenix
Job Family
Marketing
Virtual Eligible
No
Requisition ID
2017-9375
Position Type
Full-Time

Overview

The Email Automation Manager supports the execution and management of marketing automation programs. Assists in implementing and managing the day-to-day operations of email marketing.

Responsibilities

  • Create and implement automated and ad-hoc email programs.
  • Segment email lists to increase engagement and minimize bulking risks.
  • Execute strategic email initiatives to drive lifecycle conversion from inquiry to graduation.
  • Test and optimize through A/B and multivariate testing of subject lines, offers, landing pages, frequency, offer, segmentation, and more.
  • Ensure messages render correctly and are mobile optimized.
  • Develop documentation and road maps for processes, A/B tests, and content that succeeds through email.
  • Perform other duties as assigned or apparent.

Qualifications

Basic Requirements:
• Bachelor's degree in related field or equivalent experience required
• Minimum of 3 years of marketing automation experience

Additional Qualifications:
Experience working with an enterprise email marketing platform
• Experience with various email service provider tools.
• Experience coding in HTML and CSS
• Proficient with relational databases and SQL.
• Knowledge of Can-Spam and general email best practices.
• Understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
• Experience creating complex nurturing programs.

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